As Ad/Graphic Design students and/or professionals, we all will have clients. Here is a list of rules I came across in one of my classes. This is just a reminder of how to keep our clients happy:)
1. Product Knowledge- Know your client's products at least as well as your client does
2. Keep Clients Informed- About themselves and about their competitors
3. Keep clients informed about you (or your agency)
4. Constant Contact (what have you done for me lately?)
5. More Contact - Phone Frequently
6. Required Reading - Trade publications and clipping files
7. Personality (if you don't have one, get into another business)
8. Remembrances (birthdays, anniversaries, promotions, etc.)
9. PUNCTUALITY!
10. Call Reports (keep a record of all client contact sessions)
11. Progress Report (List of projects sent to client regularly)
12. Client Notebook
13. Record Keeping (Keep it up to the minute)
14. Diary (Past, present, and future dates)
15. SOP Book (Standard Operating Procedure, or each client's "Sacred Cows")
16. Client Confidentiality
17. Entertaining (Let's do lunch)
18. Corporate Gifts (A bad habit to get into)
19. Out-of-town Clients (Take the time to spend some time)
20. Sportsmanship (Don't cheat, to win or lose!)
21. Prevarication - NEVER, EVER, LIE!
22. Friendship
23. Proofread
24. Be polite and prepossessing (Good manners and a good appearance)
25. Double Jeopardy (Don't entertain two clients at once)
26. Your whereabouts (let them know where you'll be)
27. Work Hours - Work when your client works
28. Promptness (Response is everything)
29. Credit- Be a "Build up person" (Make them look good and you'll look good, too)
30. Picking up tabs
31. Homework (Be prepared)
32. Loyalty
33. Admit Mistakes - Take the blame
34. Presenting your product - Face to face
35. Pirating Personnel
36. Conspicuous consumption (Be careful how you spend)
37. Account personnel switching (status quo is better than no status at all)
38. Pay your bills (enough said!)
39. Keep Au Courant (Be a pop-culture, daily news, breaking headline maven)
40. Meetings (know what you're doing and who you are doing it for)
41. New Ideas (Don't go stale)
42. Clearance - of in-house publicity, sensitive correspondence, tie-in ads
43. Be good on your feet (confidence is a great sales tool)
44. Be a good listener
45. Telephone Courtesy
46. Don't go over budget
47. Don't hire friends, relatives or client's friends or relatives
48. Use your head and your client's products
49. Imbibing (over and under)
50. Do good work cheap
your appreciated,
♥Ez.
Showing posts with label Tutor Time. Show all posts
Showing posts with label Tutor Time. Show all posts
50 Rules to keep a client happy
Jump on the CSS Express
Alison King will be hosting a CCS workshop this following Saturday. Here's the scoop:
"Demystifying Dreamweaver CS4 and Cascading Stylesheets
with Instructor Alison King
Saturday May 16th
10 to 2
Room 350
~ Baffled by the CS4 upgrade in Dreamweaver?
~ Totally clueless about CSS?
~ Feeling the pressure to board the CSS Express along with the rest of the industry?
Learn how Dreamweaver CS4 treats Cascading
Stylesheets differently than CS3, and how
to convert to "table-less" layouts with ease!
~Review of basic CSS syntax: selectors, properties and values
~The Box Model of creating layouts using DIVs
~Table-less layouts through proper DIV positioning
~How DIVS will affect your design workflow and slicing methods
~Choosing between External and Internal stylesheets
Familiarity with HTML, Dreamweaver, and Stylesheet basics is required.
Highly recommended for recent alumni needing a CSS refresher
and current students who learned web publishing on Dreamweaver CS3.
Limited to 16 students and alumni of The Art Institute of Phoenix
RSVP to gcull@aii.edu"
with Instructor Alison King
Saturday May 16th
10 to 2
Room 350
~ Baffled by the CS4 upgrade in Dreamweaver?
~ Totally clueless about CSS?
~ Feeling the pressure to board the CSS Express along with the rest of the industry?
Learn how Dreamweaver CS4 treats Cascading
Stylesheets differently than CS3, and how
to convert to "table-less" layouts with ease!
~Review of basic CSS syntax: selectors, properties and values
~The Box Model of creating layouts using DIVs
~Table-less layouts through proper DIV positioning
~How DIVS will affect your design workflow and slicing methods
~Choosing between External and Internal stylesheets
Familiarity with HTML, Dreamweaver, and Stylesheet basics is required.
Highly recommended for recent alumni needing a CSS refresher
and current students who learned web publishing on Dreamweaver CS3.
Limited to 16 students and alumni of The Art Institute of Phoenix
RSVP to gcull@aii.edu"
If you are at all interesting in going please make contact now. This is an awesome learning experience for everyone involved. Web 2.0 has taken design to a whole new level and set the learning curve that much higher. Go if you can, it will make all the difference.
A very resourceful link...
The following website provides many important resources for graphic designers and advertisers.
Not only can you view what size for example, business cards standard american style, but MANY international sizes as well!
Photoshop Awesomeness
I recently started tutoring various students in photoshop both new and advanced. I always loved finding new tutorials and figuring out crazy new ways to do stuff. Here are some great links for sweet tutorials sites. One is a general site for photoshop the other for all tutorials.
There are many more but I found that these have some good references especially for texturing. Enjoy!!
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