Snail mail and Paper trails - Go Digital!

One of my favorite things to shop for is random junk with a snarky edge to it. Fred & Friends Worldwide is a company that creates extremely unique and clever products. The copy alone involved with these products is enough to make you want to spend.

The copy shows the cheekiness of the product selection and opens up a new field that copywriters are finding themselves getting into. Web-copy is a whole new animal. Being that Fred and Friends is a retailer, their writers get a chance to do something old in a new way. Their catalogs are digital and digital only.

(a link to the actual catalog)

Check out the new way to do things. The catalog is over sixty some odd pages, but it doesn't skip on design, layout, or copy. Digital isn't killing the business it's just changing the game. Even their new products can share in the optical
splendor with their new digital product brochures.

(a link to the actual brochure)

Let Fred challenge you to step your game up Ad and Graphic kids. Adapt to the 21st century.


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