Marketing Mix
Still Curious?
Are you still wondering what Phoenix Design Week is? Still have questions about when and where it's going to be? Want to know who's going to be there? Want to know...well, anything about PHXDW!?! Then I highly suggest you attend the "Introduction to Phoenix Design Week" at Terralever in Tempe on Tuesday, August 25th (that's tomorrow for those reading this fresh) at 6 o'clock PM.
"Phoenix Design Week exists for print, web, motion, and interactive designers as well as those with an inherent appreciation for design. This incredible event is made possible with the support and expertise of AIGA Arizona, many local design agencies, and a large pool of volunteers."
"Phoenix Design Week is a celebration of the vibrant Phoenix design community. The week consists of exhibits, a film festival and a multi-track conference that will bring together the cities' brightest talents to reflect on the past, discuss the present and develop the future." -Phoenix Design Week Facebook Page
Visit the Facebook Page for more info if you'd like.
Terralever
425 S. Mill Ave. Suite 201 Tempe, AZ
August 25, 2009 at 6pm
Environmentally Responsible Calls
Here's something that most people don't think of: "How green is my cell phone?" Carbon footprints can be left even by your text happy fingers and marathon running mouths. Yes, you can recycle your phone by donating it after you upgrade, but Motorola has started a new trend.
Earlier this year, the Motorola Renew hit the T-Mobile stores and the first ever environmentally responsible phone hit the market. It's the first ever "Carbon Free" phone, meaning that the process used to make it, the casing and the afterlife of the phone is totally green. Here's why:
-The casing of the Renew is made entirely out of recycled plastic bottles.
-The phone is the first ever Carbon Neutral cell with green transportation, packaging and production.
-The packaging is 100% recyclable and made from 100% post-consumer materials and earth friendly ink.
Though the phone is fairly basic, it does feature Mobile Web, the longest talk time in it's class, games, hi-fi ringtones and an MP3 player. Sorry, no camera on this...yet. However, the full price of this bar phone is a grand $60. That's right, $60, or free if you sign up on a new plan. I'm sure that this eco-friendly phone trend is something that will catch on quite fast with our growing environmentally conscious society.
As a designer, I got especially excited about this phone when I saw the packaging. 100% post-consumer paper, vegetable ink, and the only plastic was a pre-paid envelope to mail your old phone, or this one when the time is up for a new upgrade. The paper is the typical fiber recycled texture you would see in a 100% recycled box, and the ink isn't raised or varnished (that wouldn't be eco-friendly). It's very exciting to see large companies making phones like this and ever since I purchased this little green bar, I noticed a lot of packaging out there is environmentally responsible. Most packaging is created from 30% post-consumer material and soy ink. Keep your eye out for this! I'm curious to see what the future of technology and packaging hold!
Screen Printing!
Screen printing is a printing technique that uses a woven mesh to support an ink-blocking stencil. The attached stencil forms open areas of mesh that transfer ink as a sharp-edged image onto a substrate. A roller or squeegee is moved across the screen stencil, forcing or pumping ink past the threads of the woven mesh in the open areas. Here's a video that I like that shows a real simple and fast way to screen print with some extra stuff on the side.
For all you all you AiPx people out there the Rad Club is having a
Screen Printing Tour + Print Workshop at AZ Hot Tees Aug 24th if anyone wants to attend this event they can email Aymie Spitzer: aymiespitzer@gmail.com or Chris Meisner: chris@chrismeisner.com
Two of a Kind
Nick: Graduated from ASU with a Business degree and Mass Communications. He has worked in Admissions for 5 1/2 years as a coordinator for SFS here at AiPX. He was there until last july. Nick is currently getting duel Masters in Sports Psychology and Counseling from Argosy.
Sally: FM, ID, AD, GD (both) - "girl majors"
Mad About You
For those of you who are ADdicted like the rest of us, the show "Mad Men" is right up your alley. From the prospective of the ad world in the 1960's, with style and class they really show how it was to be in the business. From lessons in account managing to the ends and outs of being a creative director you get to see Sterling Cooper really run. I know most people in the industry can nod their heads in agreement with the trials and tribulations this firm constantly faces. Due to the fact that I'm an Ad student, I love to watch this show and gain some insight.