A Retailer That's Big on Design

For those of you that know me, I'm always talking about OfficeMax, mostly because it's my job. But one of the biggest things I love about OfficeMax is the beautifully designed campaign that they have. It's like Target; when compared to Wal-Mart, Target stands out as a better designed, better looking business. Officemax is that way when compared to places like Staples or Office Depot.

Part of the Officemax campaign is to focus on women in today's business world. This is a huge market and explains why a lot of their products at Officemax look more or less like something a woman would have. Divoga is one of the biggest product lines right now at Officemax, and that's heavily influenced by the female market. Divoga, by the way, is actually an Officemax brand sold ONLY at Officemax.

From the signage, to the flyers, to the price tags, Officemax is big on good design. Some of the older stores are still going through the transition, but ones like Arrowhead and Tempe Marketplace have already been remodeled with the new campaign. Above is a taste of the Officemax look. It's the MaxPerks Rewards card that you can sign up for to redeem giftcards, coupons and extra savings. The "packet" of information is beautifully designed with floral varnish, bright yellow (Omax colors) and my favorite, the "black on black" envelope inside with an amazing floral design. The cards inside are on a heavy 100lb stock and the actual rewards card itself carries on the look.

Click the image above to look at a bigger view.
I love it when retail stores focus on looks and quality products, not cheap prices. Officemax is one of them. I'll be on the look out for some more big retailers who have an amazing campaign.


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