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Life in Transit

Life in Transit - A Grassroots Verticalblu Production

In the modern filmmaking world, no longer are the huge production houses in Hollywood the center of attention. Now movies like Paranormal Activity, which was made for $11,000, are opening nation wide. With the emergence of what we in the viral age like to call "word of mouse", social networking has enabled people to get the word about about their small projects on a much larger scale.

Verticalblu is a local indie production company. Their last movie Convenience opened to a sold out house due to simply getting the word out through the three most important F's in small marketing (friends, family and Facebook). Started in 2006, Verticalblu has set out to make a name for themselves as independent filmmakers. With an inner circle consisting of five key players: Joy Daniel, Stronz Vanderploeg, Tiberius Catinas, Daniel Gourley and Cori Orlowski, they have completed two feature films. From the website design (done by Daniel Gourley), to the posters (done by Stronz Vanderploeg), they do almost everything in house. All of their profits are thrown into their next big idea. Their efforts and accomplishments are to be admired by any aspiring filmmaker.

Their latest venture, Life in Transit is now opening for viewing in three venues. Just like before they are hoping to set forth a viral campaign and get the word out. As an Ad based news blog we wanted to help in their cause. You can buy tickets online now. Showings are October 18th, October 25th and October 29th. Help support the local arts and the indie movie scene by seeing this film. We here at the Dealy News want to commend Verticalblu on their marketing efforts. We will be doing follow up with the crew to tell you how it went. If you cannot make it to the showing, you can aid them through donations for their next venture. Visit their site for more details


The image bellow links you to Kris Sowersby's foundry website. I found this via ILT. From what I understand Karbon is not available yet, but I will definitely keep checking his site for any updates on its release.

Internalize This!

One of our Art Institute alumni, Tim Brennan, has an opportunity to pose to all interested parties. The following information is in regards to a fun, new intern opportunity. Here's what you need to know:

Blind Society is the world’s first Consumer Connections company. We specialize in creating alternative high-impact marketing campaigns that reach the elusive 18-35 prosumer.

Consumer Connections are an evolved form of marketing that use alternative media tactics to start conversations and relationships with targeted and influential consumers.

We believe that interns help make Blind Society great. They provide energy, enthusiasm, and talent, three things that fuel the agency.

We are currently looking for an intern who can share our vision and if possible add to it. There are two internship opportunities available in our Scottsdale headquarters in both Account Services and Creative Departments. As an Intern at Blind Society you will be asked to work directly with our Production and Creative teams to assist with client focused as well as internal projects. We are seeking out the best rising talent – so if you think you have what it takes, be sure to get a hold of us.

Our schedule is flexible and will require no less the 20+ hours a week. This internship is unpaid, but offers a great chance to build your portfolio, gain industry experience, and work with high caliber clients all while having a fun along the way.

The ideal person to join our society:
- Thinkers and doers who love the ideation process.
- Someone who does not settle for the first idea.
- Continuously evolving and constantly improving.
- Positive+
- Proficient in the Adobe Creative Suite 3.
- Is ready to amaze and to be amazed.
- Enthusiastic, diligent, and determined.

TO APPLY: Please use ‘Internship Opportunity’ as the subject line. Submit a cover letter that lists; the department you are interested in, the reasons why you will make a true impact to our team, and a resume to by the deadlines provided below. If you are applying to the Creative Department, please also include a portfolio or work samples. PDFs and links are preferred (please keep them under 4mb).

FALL 2009
October 15 – December 15

Address materials to:
Tim Brennan
Blind Society
4021 N. 75th Street #201
Scottsdale, AZ 85251

Positivity, Creativity, Humility,

Check out the latest project from Blind Society

So there you have it Dealiers. If you are interested in interning with Blind Society contact Tim.

Snail mail and Paper trails - Go Digital!

One of my favorite things to shop for is random junk with a snarky edge to it. Fred & Friends Worldwide is a company that creates extremely unique and clever products. The copy alone involved with these products is enough to make you want to spend.

The copy shows the cheekiness of the product selection and opens up a new field that copywriters are finding themselves getting into. Web-copy is a whole new animal. Being that Fred and Friends is a retailer, their writers get a chance to do something old in a new way. Their catalogs are digital and digital only.

(a link to the actual catalog)

Check out the new way to do things. The catalog is over sixty some odd pages, but it doesn't skip on design, layout, or copy. Digital isn't killing the business it's just changing the game. Even their new products can share in the optical
splendor with their new digital product brochures.

(a link to the actual brochure)

Let Fred challenge you to step your game up Ad and Graphic kids. Adapt to the 21st century.

Everything is Design

World renown graphic designer Paul Rand once said, "Everything is design. Everything!"

This is so true for the eyes of a graphic designer. Everywhere we go, we are always scoping out good and bad design. Whether we critique it to ourselves or with some design buddies we might have with us. Packaging, signage and publications are being ripped apart or appreciated every second.

If you end up at a retail store with me...or in my car, your bound to see a few pictures snapped with my phone of packaging or signage. I admit...many accidents have almost happened on the road because I was snapping a picture of a billboard or car wrap. Recently, I uploaded all these pictures, and 55 images later, I noticed that in the past month I've had quite the addiction. Above are 9 of the 55 pictures, all taken at places like Wal-Mart, Frys and Cost Plus.

Don't be ashamed, we're designers. If you have a cool photo of packaging or whatever, post it on your facebook (or myspace if your still in 2007). Share it with everyone! You'd be surprised how many comments you'll get. This also helps you keep up with current trends and expands your creativity, almost as an alternative to Barnes & Noble design books or the latest CA.

Marketing Mix

The music industry has to combat so many problems as the internet and file sharing have depleted sales. With iTunes and Rhapsody, they are trying to make music purchasing more convenient. Recently there has been a reemergence of an old marketing tactic that has the potential to bring the music industry back to its glory.

When hip-hop was relatively new (in the 80's), the mixtape was the best way to get one's music to the masses. Being that these cannot be sold due to sampling, the artists have complete creative freedom. A mixtape is an opportunity to showcase overall skills and give the people a chance to get to know them.

The new age of mixtapes have upwards to 20 to 30 songs on them. It used to be that only the subterranean music culture became aware of people like these. Kid Cudi is perhaps the shining example of popular one can become with the spread of this free medium. He has been producing videos, giving free concerts, and really putting himself out there all on a free mixtape. The public at large loves being able to take in an artist with "free samples". Now that they have been able to see what the artists have to offer, they will buy their actual CD when produced.

Hip-hop is taking an old marketing tactic and bringing it back. I wasn't aware the extent how popular this was becoming until I saw music videos for songs featured on J. Period's mixtape, as well as Drake's "Best I Ever Had" popularity on the radio and his album hasn't even come out yet. The mixtape is taking word of mouth to a new level. If you have interest in music marketing, check out these artist as they lead by example.

©2009 The Dealy News | by TNB