Furniture Typeface

At a Houston based home furnishings store, for High Fashion Home, a furniture typeface was created using pieces from High Fashion Home, used to illustrate the possibilities at High Fashion Home.

"The instore and direct mail pieces use a die cut of a sofa silhouette to reference the possibility created by 15,000 available upholstery fabrics."

What do YOU think of the typeface and the general idea?

Thanks to, http://www.diskursdisko.de/2009/05/furniture-typeface/ for the article.